IRRITA BY RITA COMPARATO

DESIGNER WHO HELPED DEFINE BRAZILIAN FASHION IN THE EARLY 2000S WITH THE BRAND NEON CONTINUES HER DISTINCTIVE TRAJECTORY, CHARACTERIZED BY POWERFUL SHAPES AND HANDMADE PRINTS. WITH HER NEW BRAND, THE DESIGNER MAKES ART IN THE FORM OF CASUAL CLOTHING, COMBINING THE ELEGANT SHAPES OF SARONGS, CHEMISES AND OVERALLS WITH ABSTRACT, COLORFUL AND INTENSE PRINTS — WHICH ARE CAPABLE OF DISPELLING THE BOREDOM OF EVERYDAY LIFE AND PROVIDING FUN TO THE WARDROBE.

RITA COMPARATO HAS AN ARTISTIC VERVE. FOR THE DESIGNER, FASHION IS A CHANNEL OF SELF-EXPRESSION. HER SARONGS, CHEMISES AND SUPER COLORFUL OVERALLS HAVE A CONTEMPORARY VOCATION, COORDINATING SHAPES WITH ADJUSTABLE TIES TO ARTISTIC AND EXCLUSIVE PRINTS. EVERYTHING FOLLOWS THE LOGIC OF SIMPLICITY, WHICH SEEMS EASY TO ACHIEVE, BUT ISN’T. THAT’S WHY THE CLIENT SO OFTEN FALLS IN LOVE WITH THE BRAND IN THE FITTING ROOM. LANGUID ON THE RACKS, THE PIECES IN LINEN, SILK AND VISCOSE COME TO LIFE ON THE BODY. PRACTICALLY ALL OF THEM CAN BE MADE IN ANY OF THESE THREE FABRICS, INCREASING OR DECREASING THE ITEM’S DEGREE OF SOPHISTICATION.

A TALENTED MODEL MAKER, RITA EXCELS IN THE ARCHITECTURE AND FIT OF THE GARMENTS. HER MOLDS ARE OFTEN CONSTRUCTED AS ORIGAMI, EMERGING FROM FOLDING TECHNIQUES. SHE GENEROUSLY SHARES MEASUREMENTS AND CUTTING EQUATIONS IN MODEL-MAKING COURSES THAT SHE TEACHES IN FULL AND SOUGHT-AFTER CLASSES.

Since Irrita was created, the designer has been developing the brand’s prints, which have an intense play on contrasting colors that are able to energize those who wear them. They are appreciative prints, which cause impact and draw attention. The brand’s color palette explores midtones, variations of brown, earth and ocher, as well as faded nuances mixed with neon or citrus tones.

IN A WAY, IRRITA IS PART OF A GROWING INTERNATIONAL MOVEMENT CALLED WEARABLE ART, IN WHICH CLOTHES ARE SEEN AS ARTISTIC EXPRESSION. IN THE CASE OF IRRITAS’S CLOTHES, WHICH ARE CASUAL, THEY CARRY THE TYPE OF ART CAPABLE OF CAPTURING THE CHARM OF EVERYDAY LIFE.

Espaço Irrita Homologação

IN THE TRENDY NEIGHBORHOOD OF PINHEIROS, RITA COMPARATO, ALONGSIDE PARTNER LIA CAMARGO, RUNS HER OWN STUDIO, COMBINING CREATIVITY, TECHNICAL SKILL AND IRREVERENCE. THE ADDRESS HOUSES ALL OF THE DESIGNER’S CREATIVITY, FROM CLOTHING ITEMS TO THE PAINTINGS THAT ORIGINATE THE BRAND’S ICONIC PRINTS. IN THIS SPACE, RITA ALSO TEACHES CLOTHES MODELING COURSES THROUGH WHICH SHE GENEROUSLY SHARES HER KNOWLEDGE.

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